Internet as Innovation: The Third Wave

In the revision of the Strategic Networking book, the emphasis is on the Internet as an innovation. By viewing the underlying technology infrastructure and the way we layer our use upon it as something that is both new and evolving, we can understand where we belong as individuals, organizations, and societies with respect to change.

By looking back at the first wave of the Internet as a disruptive technological innovation, we can better understand the game-changing and deal-changing effects it has made on traditional social and organizational norms as we began to find ways to use it to communicate, learn, and work.

The effects associated with the second wave of this innovation have been given many names (Internet 2.0, Web 2.0, the read-write Web, etc.), but it’s worth examining the nature of this wave of change as we try to adjust to where it has brought us so far, and where we might be going.

Technological innovations surface at the crest of this second wave, offering greater connectivity and reach. And social and organizational innovations rise with it to make conducting business and forming social communities a reality for all.

If we follow this technological and social change as one that shares a common path with all successful innovations, we can expect further embedding of this technology into every aspect of our lives: dynamic & growing; not merely technological, but social; not merely fixed, but mobile.

But what will this third wave bring in terms of its own innovation? That is something to ponder and plan as individuals, organizations, and society.

One thing is certain, the underlying technology of the first wave is open and scalable – ready for change and growth. And the importance of the social second wave is an inevitable outcome that will follow the path of the first wave in successive waves of growth.

From first glance it appears that with further embedding of this technology into every aspect of our lives, our use will become increasingly mobile and ambient – where objects in our natural and virtual environments merge and create a Web that reaches beyond the computer and into the streets, forests, and beaches where we roam.

Smartphones, tablets, and other mobile devices are likely to be the vanguard of many ways in which we can interact through the Internet as we walk, drive, fly, and explore our world – with each other.

What are the ways in which you envision this change? Will we recognize the Internet and the ways we now use it as a bridge to tomorrow or will new waves of technology and social change sweep through and completely redefine the ways we connect?

And as it relates to the body of knowledge on technology planned change and to our professional needs, here is a link to Strategic Networking: eBook Edition. It is available on Amazon at:

Strategic Networking ebook

You can view the introductory chapter and part of the second chapter online in your browser by clicking on the book cover image on the left (Look inside feature).

You can also click on the Send sample now button (on right) to download a sample of the first two chapters to read on your Kindle device or other devices (other tablets, smartphone, PC, etc.) with the free Kindle software.

Posted in innovation, mobile computing, social change, social media, social networking, Strategic Networking | Tagged , , , , , , | Leave a comment

Learner Experience (LX): A Virtuous Circle

Designing Learning without Learners: A Vicious Circle

Don’t be surprised by any uncertainty or cognitive dissonance in reading the title of this blog entry. I do not expect that invoking this phrase should cause immediate recognition of some existing discipline or perspective.

Although “learner experience” as a concept has appeared to some degree in research and publication, it has generally been used to broadly represent learning from a student perspective or as a surrogate for other concepts, such as prior knowledge.

My use of the concept “learner experience” defines a learner-centered approach to the research, design, development, and delivery of instruction in formal education and training as well as more informal and social modes of learning.

Although my emphasis in promoting this practice is with the adult learner whose needs can be readily and reliably articulated from a personal and professional perspective, I believe that this learner-centered engagement in instructional design decisions can extend (with scaffolding) to younger learner populations.

This perspective on learning and learners is meant to be closely aligned with the concepts and practices of User Experience (UX) for software users and Customer Experience (CX) for customers, and accordingly, it deserves its own acronym, LX.

The reason I invoke it is because of my belief that the learner has not received the same attention in the design and delivery of instruction that software users and customers receive through the application of their respective UX and CX disciplines by researchers and practitioners.

Although it has been a hallmark of my professional services at Program House, most of my prospective clients are not initially aware of how I provide it beyond what is described on my Web site.

When I begin to describe and practice learner experience research and design, it is usually understood in terms of user experience and/or customer experience. I find that acceptable to a point, but would like to argue for the use of learner experience (LX) in a manner that has some overlapping function with UX and CX, but also attends to the unique experience of learning and instruction that someone experiences.

In that context, I am interested in how a person’s capabilities, abilities, needs, expectations, and preferences are addressed in the specific role of a learner in the design, development, and delivery of formal instruction and more generalized learning support.

Like UX and CX, the practice of LX as a discipline should consist of learner needs data collection that captures these characteristics of the target learner population on an individual basis, data analysis from which aggregate representations can be made, learner requirements that are balanced with learning provider requirements, and a conceptual design framework that leads to prototyping and acceptance testing prior to development of instructional materials.

Although this parallels the practice of instructional design, what can make learner experience distinct as a practice is the focus and inclusion of the learner as an active participant throughout every stage of design and development.

In many formal educational and training settings, learners are rarely active participants and decision-makers in instructional and curriculum innovations. Instead of striking a balance between a top-down (organizational) and bottom-up (learners, students, etc.) approach, the instructional drivers are typically restricted to administrative and teacher/trainer decisions.

Whereas UX and CX are generally understood and adopted in organizational practice to some degree, the equivalent approach to LX is a non-starter in all but the most progressive and innovative educational settings.

And that’s my proposal here, that Learner Experience (LX) as a concept and practice is elevated to the equivalent place of importance in education and training as its UX and CX counterparts are in their respective domains of practice.

I don’t expect this to be a fast track to adoption because it faces the same resistance that UX and CX have experienced – largely due to its disruptive nature to how learning providers traditionally handle curriculum and instruction.

I am hopeful though, that LX will come to be understood and practiced as a discipline by those professionals who already value UX and CX and are in the position to address certain instructional innovations with learners and their experience as the impetus and driver at the earliest stages and throughout the process of design and development.

Thankfully, that is the case in many situations, such as teachers and trainers whose action research and instructional innovations are centered in their learners’ experience and expectations as articulated by their learners. My greater hope is that this approach is adopted at and above the curriculum level of educational planned change.

I believe that the Learner Experience (LX) approach can help solve many of the intractable problems that have limited educational reform by transforming the traditional top-down approach from a vicious circle where learning is designed without learners involved into a virtuous circle of fruitful dialog between learners and those that support them.

I welcome your comments in reply,

Doc

Posted in content management, customer experience, emerging educational technology, instructional design, learner experience, social change, user experience | Tagged , , , , , , | 16 Comments

Hick’s Law and the role of prior knowledge in choice

Rule-based reasoning plays an important role in interface design as it does in any science based discipline. One of the most commonly invoked rules related to navigation and menu selection is Hick’s Law. As it makes a case for simplicity, let me state it as simply as I can.

In cases where all items have an equal probability of being chosen, the time it takes to choose an item from alternatives is exponentially proportional to the number of choices.

Thus, the more alternatives (such as in a menu) that you present to a user, the longer the time it will take to choose. That is simple enough to understand and apply: keep the amount of choices low, especially where time is an important factor.

However, that interpretation is too reductionist. It does not take into account the condition of all items having an equal probability of being chosen.

This condition depends on the prior knowledge of the users and/or the varying conditions that may influence the range of choice. Where domain knowledge varies widely, Hick’s Law becomes less simple to interpret in terms of under what circumstances and in what manner you should provide fewer choices.

In the case of menu structures, if users generally possess sufficient prior knowledge, they can work with more initial choices, such as an alphabetized list of all choices. However, Hick’s Law can be applied to further reduce time by default settings and user-control of options to keep the choice count down to reasonable levels.

If users vary in their prior knowledge or the conditions that determine choice vary, then a more hierarchical (deeper) menu structure (with submenu levels) may be more efficient. Users begin with fewer, more high level choices in the knowledge domain and proceed through subsequently presented submenus to choose among alternatives of a given subset. In essence, they are learning what they need to know about the knowledge domain to make reasonable choices (in a top-down, general to specific manner).

As this is a form of navigation (through the menu structure), offering “escape” routes back to previous menu levels through “bread crumb” links or a site map (with links to the entire menu structure) can help maintain efficiency.

However, even in the case of experts, having all choices available initially might be too unwieldy. An expert may have knowledge of each item presented in an alphabetized list of names, but if that list is too long, it would be more efficient to create a two-level menu structure where the user would first choose an alphabetical letter (in a list from A to Z) that would link to a shorter, more manageable list of choices (representing names beginning with the chosen alphabetical letter).

All this brings me to the inherent limitation of applying Hick’s Law too uniformly. While it is tempting to do so, this reductionist approach can lead to more inefficient and frustrating user experience.

Navigational and control (response) systems can be designed to automatically adapt or can be manually adapted to varying conditions and user prior knowledge to present the most appropriate menu structure.

Hick’s Law applied in terms of these variables can provide the efficiency and ease of use that arises from offering the more “simple” of alternative choice structures.

Along with prior knowledge, domain-specific training (e.g., formal training, embedded documentation, wizards, etc.) can help to conceptually organize a range of conditions and choices so that they can be addressed by fewer, more selective responses.

Your comments are welcome in reply.

Posted in content management, human factors in information systems design, information architecture, instructional design, knowledge management, learner experience, management of information systems and technology, online learning and teaching, user experience | Tagged , , , , , , , , , | 10 Comments

Wayfinding and the Camino

Wayfinding Signs on Camino de Santiago at Avila, Spain (P. Henry (c) 2010)

Wayfinding Signs on Camino de Santiago

In my research and planning for walking the Camino de Santiago, I was comparing the various routes that lead through Spain to Santiago de Compostela. Aside from rainfall, temperature, and daylight hours, another factor for choosing a given route is the manner in which the pilgrim trails are marked with signage to indicate direction and in some cases, distance to destination.

I realized the importance of wayfinding in the descriptions of these routes as there are not only differences in the physical nature of the paths, but also in the type and extent of signage used to keep pilgrims on the correct path. Typically, (yellow) arrow symbols are used to point to a diverging path, but to what degree are they maintained where vandalism or highway construction has disrupted a path and its signage? Waymarking is also used in this context to describe the specific symbols that identify the route. The Camino is waymarked with a scallop shell symbol to represent St. James. Waymarking also generally describes more modern location references, such as marking points on a route by GPS (which can be used with portable GPS devices to locate points of interest while hiking).

More recent technology innovations include “augmented reality” apps that use a smartphone’s built-in camera to capture images of your surroundings and overlay relevant digital information on the screen. The GPS “geolocates” your current geographic location and field of view and the compass indicates the direction in which you are facing. Based on this data, the application retrieves relevant information from the Internet and overlays it on the smartphone’s display of your current camera view, such as contact information for nearby accommodations, suggested sites of interest, etc.

This convergence of technology in the context of wayfinding an ancient pilgrim path initially seemed incongruous to me, but it made me think about wayfinding as it is used in more modern contexts, such as architecture, urban planning, and navigational systems on software applications and Web sites.

Although we can design “advance organizers” like sitemaps with links to each area on the site or design for “breadcrumb” trails that show users where they have already navigated and provide a linking structure to return, reliable navigation occurs with use and depends on what users can represent mentally (as mental models) of the structure of the Web site or software application.

As our view and experience of the physical world becomes more “augmented” (e.g., GPS, geolocation, Google’s StreetView, etc.), I wonder how our means of wayfinding our information systems will change?

Will our means of “navigation” become so convergent in some cases that our sense of physical and virtual “location” will become (almost) functionally inseparable?

Our world is shrinking conceptually, yet our ability to find our way through the software interface often remains a challenge – and keeps user interface designers and user experience professionals busy.

Has the Camino experience in this context reminded us that it is more than a physical path on which your feet pray, but also a metaphor for finding your way?

Your comments on wayfinding – of all kinds – are welcome in reply.

Buen Camino!

Doc

Excerpt from a Camino documentary by Mark Shea:

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The Way We Connect

The Way of St. James - Avila, Spain (P. Henry (c) 2010)

The Way of St. James - Avila, Spain

In my travel to Spain to do research for a book on that topic, I journeyed through the north to Santiago de Compostela and by staying in a small inn outside of the city (the terminus of The Way of Saint James, the pilgrim’s paths through Spain to the Cathedral where the relic remains of Saint James are held and revered), I was able to walk the last mile or two of the Camino that led in from the west of the city. And throughout my travels, I searched for the Camino path wherever it was in proximity.

As I near completion of my travels through Spain, I had been thinking about walking the Camino for a longer distance to capture the connections that pilgrims make with the beautiful countryside, the other pilgrims who walk the path, and of course, with the Divine source that inspires all to make it a spiritual journey – like that of the fisherman from Galilee who walked to the end of the (known) world to spread the Gospel to the people on the Iberian peninsula – all the way to the rugged cliffs overlooking the Atlantic in the northwest corner of Spain.

In planning my subsequent trip through Extremadura and Castilla, I did a Google search on Camino de Santiago and found several links to a film entitled, “The Way” – (completed in 2009-2010) by Emilio Estevez and featuring his father, Martin Sheen. I followed these links to a Web site and to a Facebook page created to support and promote this film.

On the Facebook site, I read a message from Emilio in which he laid out his plans for the premiers and possible distribution of The Way. To my surprise, it appeared that he was filming in and near Santiago de Compostela when I was there on that previous trip and he was more recently premiering and promoting his film in Madrid during the time I was there on my last trip.

What struck me was that broadcast and print media had not made me aware of this film or its production, premier, and promotion occurring when I was physically proximate, such as to attend the premiere in Madrid.

Yet, through the freely available Web-based search and social networking sites, I was able to become informed of it and to interact by making a marketing suggestion in a reply comment on Facebook. By crowdsourcing on his Facebook page, his plans and invitation for ideas to promote the film, Emilio is not only providing the equivalent of a powerful broadcasting message, he has also initiated an equally powerful interaction with many people who might become advocates in promoting the distribution and performance of this film in the United States and throughout the world, especially in situations where there might not otherwise be enough support from traditional media companies.

And by creating this initial content on his Facebook page and Web sites and the outbound and inbound links to it, Emilio is creating a snowballing effect that can achieve higher ranking on search engines – which is how I originally made a connection with his film and promotional efforts.

So in close, I want to thank Emilio, not only for making a film on this important topic, but also for showing the way that we can use our online presence to promote the ideas and artifacts that we value, and share them with others who in turn receive and invest in that value.

And in that spirit of sharing, I welcome your comments on these topics in reply,

Doc

The Way (movie) Web site: http://www.theway-themovie.com

The Way (movie) Facebook site: http://www.facebook.com/pages/The-Way-A-film-by-Emilio-Estevez/149700758373570

Posted in blogs for business, collaborative computing, content management, customer experience management, human factors in information systems design, mobile computing, mobile learning, social change, social media, social networking, strategic management of technology innovation, user experience | Tagged , , , , , , , , , , , | 8 Comments

Social Networking Innovation in an Online E-Business Course

Here is a Web-based version of my ICERI10 conference presentation on the topic:

Social Networking Innovation in an Online E-Business Course

http://www.programhouse.com/webpres/phiceri2010pres1.htm

This Web-based PowerPoint presentation (optimized for the Internet Explorer browser) describes a curriculum innovation that provides an authentic and collaborative learning experience to support learning of emergent social networking and social media skills (for digital marketing) in an online e-business course.

Presented at the ICERI 2010 (International Conference of Education, Research and Innovation) in Madrid (Spain), November 15-17, 2010.

Insights, experiences, and other comments welcome in reply,

Doc

Posted in blogs for business, collaborative computing, customer experience management, digital repositories, emerging educational technology, innovation, learner experience, online learning and teaching, social media, social networking, user experience | Tagged , , , , , , , , , | 6 Comments

Strategic Networking: Internet as Innovation – The Second Wave

Strategic Networking (e-book cover)

Now available in an e-book revision, the Strategic Networking book was collaboratively written with my co-author Gene De Libero. After some juggling with procedures for formatting and versioning, we achieved this in a highly interactive manner online using Google Docs.

This work is both a look back at the first wave of the Internet as an adoption of innovation and a look forward at the swell that we are riding now as its second wave – its implementation in all aspects of our lives.

Technological innovations surface at the crest of this second wave, offering greater connectivity and reach. And social and organizational innovations rise with it to make conducting business and forming social communities a reality for all. If we follow this technological and social change as one that shares a common path with all successful innovations, we can expect further embedding of this technology into every aspect of our lives.

We can plan strategically for our use of these ever-expanding networks of change. If we understand and embrace this change, we can harness it in ways we need and hope for everyone tethered to this global internetwork in an ever-shrinking world.

And as it relates to the body of knowledge on technology planned change and to our professional needs, here is a link to Strategic Networking: eBook Edition. It is available on Amazon at:

Strategic Networking ebook

You can view the introductory chapter and part of the second chapter online in your browser by clicking on the book cover image on the left (Look inside feature).

You can also click on the Send sample now button (on right) to download a sample of the first two chapters to read on your Kindle device or other devices (other tablets, smartphone, PC, etc.) with the free Kindle software.

 

Posted in about this blog, collaborative computing, content management, innovation, knowledge management, management of information systems and technology, social networking, strategic management of technology innovation, Strategic Networking | Tagged , , , , , , , | 10 Comments

What Hubble 3D teaches us about model-based reasoning

Greetings,

Near the end of the relatively brief (45 min.) Hubble 3D Imax movie, I sat transfixed with my 3D glasses as I watched a fly-through sequence composed of Hubble images extending at greater resolution into the furthest visualized part of space known as the Ultra Deep Field (a narrated version of this original Hubble sequence is represented in the embedded video without the full 3D or Imax effect).

Its principal value is to visualize data in a manner that both young and old can appreciate: intuitively grasping a meaningful sense of the speed, distance, and time involved in racing many times the speed of light through the visible universe to witness its awesome vastness and complexity.

As I left the theater, I realized there was something else of great value that the Hubble image sequence demonstrates: the value of creating and using physical models to help us form mental representations (mental models) of information that may otherwise be too novel and complex to grasp.

Watson and Crick discovered the double helix structure of DNA by building the right kind of physical model from which to test their thinking (mental model) and use this model-based reasoning to validate their hypotheses and make a breakthrough discovery about the nature of life.

As designers of systems to support users, customers, and/or learners, we must tap into the power of prototypes as physical complements of our mental models to create a conversation between what we want to do and what can be done.

Whether we are astrophysicists, research scientists, designers of systems, or pursuing empirical understanding of the nature of anything, we cannot ignore the tremendous power that this kind of model-based reasoning can impart.

I welcome your comments on these topics in reply,

Doc

Posted in human factors in information systems design, information architecture, instructional design, knowledge management, learner experience, management of information systems and technology, online learning and teaching, user experience | Tagged , , , , , | 18 Comments

Effects of the Internet as Innovation: No More and Now New

The first wave of the Internet as a disruptive technological innovation has created game-changing and deal-changing effects on traditional social and organizational norms.

The effects associated with the second wave of this innovation have been given many names (Internet 2.0, Web 2.0, the read-write Web, etc.), but it’s worth examining the nature of this wave of change as we try to adjust as individuals, organizations, and society to where it has brought us so far, and where we might be going.

It can be helpful to consider a short list of what types of change this innovation has ushered in and what has been made obsolete or at least passe. Parsed out as categories, we can consider them as “no more” and “now new.”

So to kick it off as a discussion starter, here are a few “no more” and “now new” concepts to consider.

No More: Broadcasting (or anything like it, including slimmed down versions like narrowcasting). Think of it as no more dial changing from pre-selects determined by others instead of yourself.

Now New: Self-directed use and production of information and media. Think of it as searching from a global information storehouse for what you want, when you want it. And producing it through many means (email, blogs, social networking and social media sites, etc.) without prior approval or high cost of entry. Let me coin a term for this “now new” concept to distinguish it from broadcast: self-cast.

No More: Hard-sell marketing and sales (not even the simmered version, soft-sell).

Now New: The Internet as an informational and social medium has placed customers in empowered positions of high (if not non-negotiable) expectations with organizations who provide products or services. Social networking and social media with rapid and extensive Word Of Mouth (WOM) and user/customer rating and review infrastructure have enabled prospective and existing customers to wield powerful influence. Crowd-sourcing and other terms have been coined to represent strategies used by organizations, but perhaps a new term is due here too for the opposite of hard (and soft) sell: how about “soc-sell” (pronounced, like sosh-sell).

No More: Top-down, administrative planned change, long the mainstay of how hierarchical organizations made changes that affected their employees and customers (with little or no input from them), is winding down in the face of these new expectations.

Now New: Through research and practice, bottom-up planned change has been assuming a greater role in the way organizations redefine their operations, but the Internet has accelerated this in ways that make user, customer, and learner centered change a growing trend, especially in organizations that more heavily rely on the Internet, such as e-businesses, software companies, online learning providers, etc.

I will leave this short list for now with these initial concepts and invite your ideas about them as well as any additional entries of the “no more, now new” variety, at least for the sake of discussion and learning about this wave of Internet innovation.

Comments welcome,

Doc

Posted in customer experience management, human factors in information systems design, innovation, management of information systems and technology, social media, social networking, strategic management of technology innovation, Strategic Networking, user experience | Tagged , , , | 14 Comments

Customer Experience Management: The Second Wave

greatwave

Customer Experience Management is often seen as a marketing discipline emerging from the traditional customer service and customer relationship management niches to meet evolving needs that precede customer service and extend beyond the transactional focus of CRM.

What is missing from this picture is a perspective on CEM that links it to the sweeping changes ushered in by the adoption of the Internet for communications, commerce, and learning and the understanding of this field as an innovation in marketing practice that is the natural response to this wave of change.

Rather than flesh out an essay, I will leave this as an entree to discussion in which I pose a challenge and propose a solution (from the perspective of organizations that need to address the customer experience).

Challenge:

The disruptive technology of the Internet as a powerful informational and social medium has placed customers in empowered positions of non-negotiable expectations with organizations who provide products or services.

Solution:

In this radically changed marketing context, Customer Experience Management (CEM) skills are a reliable path to building and preserving positive brand and customer trust, loyalty, and advocacy. These skills require ongoing customer needs research, requirements, and design of customer experience that are in step with social networking and rely on customer collaboration.

A second wave of adoption and use of refined CEM practices can address customer experience in ways that keep in step with these changing expectations and the underlying technological and social change at its source.

Discussion:

How do you view these challenges and how do you see organizations addressing customer experience in this context?

Comments welcome,

Doc

Posted in conducting research online, customer experience management, human factors in information systems design, innovation, management of information systems and technology, social media, social networking, strategic management of technology innovation | Tagged , , , , , , , , , , | 6 Comments