Category Archives: user-centered design

Moving from “opt-out” to “opt-in” culture

“We’re here for consumers. Why, without them, we’d have nobody whose privacy we can invade so that we can exploit them to advertisers.” Comment about Google under user comments on: http://www.winrumors.com/google-claims-microsoft-and-apple-are-partners-in-a-patent-war-against-android/ Teaching courses on digital marketing and ethics in information … Continue reading

Posted in blogs for business, customer experience, customer experience management, digital marketing, human factors in information systems design, information architecture, information ethics, management of information systems and technology, social change, social media, user experience, user-centered design | Tagged , , , , , , , , , , , | 12 Comments

Working memory: recognizing our cognitive limits

Working memory and chunking – without understanding these vital concepts in human terms, we cannot design information systems interfaces that will work with people’s ability to retain only so much at one time in memory. If the interface does not … Continue reading

Posted in cognition, content management, human factors in information systems design, information architecture, instructional design, knowledge management, learner experience, management of information systems and technology, user experience, user-centered design | Tagged , , , , , , | 6 Comments

Collaborative reasoning with a social strategy

In my previous posts on the value of mental and physical models, I suggested that it is the dialog that we create between these two types of reasoning that helps us tackle the discovery of what is novel and complex: … Continue reading

Posted in blogs for research, collaborative computing, conducting research online, content management, human factors in information systems design, information ethics, innovation, instructional design, management of information systems and technology, social media, social networking, strategic management of technology innovation, user experience, user-centered design | Tagged , , , , , , , , , , | 10 Comments

The “How To” of Mental Representations

Isaac Bashevis Singer “Who knows?” Whether it is walking across the street or browsing Web sites on the Internet, we need to know “how” to do something to be able to successfully navigate and perform tasks. Of course, we can … Continue reading

Posted in content management, customer experience, human factors in information systems design, learner experience, user experience, user-centered design | Tagged , , , , , | 3 Comments