Tag Archives: mental representation

The “How To” of Mental Representations

Isaac Bashevis Singer “Who knows?” Whether it is walking across the street or browsing Web sites on the Internet, we need to know “how” to do something to be able to successfully navigate and perform tasks. Of course, we can … Continue reading

Posted in content management, customer experience, human factors in information systems design, learner experience, user experience, user-centered design | Tagged , , , , , | 3 Comments

A mental model of the customer, user, and learner experience

Digging Beyond User Preferences (Mental Models) In my research, writing, and consulting work over the past decade, I have focused on a single concept (satisfaction) and what it means to people in the roles of customers, users, and learners. I … Continue reading

Posted in conducting research online, customer experience management, human factors in information systems design, information architecture, instructional design, knowledge management, learner experience, online learning and teaching, strategic management of technology innovation | Tagged , , , , , , , , | 8 Comments