Tag Archives: marketing

Customer Experience Management: The Second Wave

Customer Experience Management is often seen as a marketing discipline emerging from the traditional customer service and customer relationship management niches to meet evolving needs that precede customer service and extend beyond the transactional focus of CRM. What is missing … Continue reading

Posted in conducting research online, customer experience management, human factors in information systems design, innovation, management of information systems and technology, social media, social networking, strategic management of technology innovation | Tagged , , , , , , , , , , | 6 Comments

using blogs to promote traffic to a Web site

In this entry, I would like to consider the use of blogs as a marketing tool to promote traffic to a Web site, such as my own at http://www.programhouse.com The rationale for this strategy can be expressed as tenets of … Continue reading

Posted in blogs for business, blogs for research, conducting research online, content management, customer experience management, management of information systems and technology, social networking, user experience | Tagged , , , , , , | 22 Comments

the business of blogs

To kick off discussion on the use of blogs for business and/or professional purposes, I would like to characterize Doc’s Blog on those terms. Although my initial intention was to use this blog for promoting discussion on the broad topic … Continue reading

Posted in about this blog, blogs for business, blogs for research, conducting research online, customer experience management, emerging educational technology, human factors in information systems design, social networking, strategic management of technology innovation, user experience | Tagged , , , | 39 Comments