Tag Archives: digital marketing

Moving from “opt-out” to “opt-in” culture

“We’re here for consumers. Why, without them, we’d have nobody whose privacy we can invade so that we can exploit them to advertisers.” Comment about Google under user comments on: http://www.winrumors.com/google-claims-microsoft-and-apple-are-partners-in-a-patent-war-against-android/ Teaching courses on digital marketing and ethics in information … Continue reading

Posted in blogs for business, customer experience, customer experience management, digital marketing, human factors in information systems design, information architecture, information ethics, management of information systems and technology, social change, social media, user experience, user-centered design | Tagged , , , , , , , , , , , | 10 Comments

Social Networking Innovation in an Online E-Business Course

Here is a Web-based version of my ICERI10 conference presentation on the topic: Social Networking Innovation in an Online E-Business Course http://www.programhouse.com/webpres/phiceri2010pres1.htm This Web-based PowerPoint presentation (optimized for the Internet Explorer browser) describes a curriculum innovation that provides an authentic … Continue reading

Posted in blogs for business, collaborative computing, customer experience management, digital repositories, emerging educational technology, innovation, learner experience, online learning and teaching, social media, social networking, user experience | Tagged , , , , , , , , , | 4 Comments

digital marketing strategies and techniques for Web sites

There are many digital marketing strategies and techniques that can be used for achieving e-business Web site goals such as increasing traffic, social networking, social media, converting¬†browsers to customers, etc.¬† Share with us briefly in your comment what you feel … Continue reading

Posted in blogs for business, content management, customer experience management, social media, social networking, strategic management of technology innovation, user experience | Tagged , , , , , | 11 Comments

using blogs to promote traffic to a Web site

In this entry, I would like to consider the use of blogs as a marketing tool to promote traffic to a Web site, such as my own at http://www.programhouse.com The rationale for this strategy can be expressed as tenets of … Continue reading

Posted in blogs for business, blogs for research, conducting research online, content management, customer experience management, management of information systems and technology, social networking, user experience | Tagged , , , , , , | 22 Comments