Tag Archives: customer experience management

Customer Experience Management: The Second Wave

Customer Experience Management is often seen as a marketing discipline emerging from the traditional customer service and customer relationship management niches to meet evolving needs that precede customer service and extend beyond the transactional focus of CRM. What is missing … Continue reading

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A mental model of the customer, user, and learner experience

Digging Beyond User Preferences (Mental Models) In my research, writing, and consulting work over the past decade, I have focused on a single concept (satisfaction) and what it means to people in the roles of customers, users, and learners. I … Continue reading

Posted in conducting research online, customer experience management, human factors in information systems design, information architecture, instructional design, knowledge management, learner experience, online learning and teaching, strategic management of technology innovation | Tagged , , , , , , , , | 10 Comments