Category Archives: customer experience

Moving from “opt-out” to “opt-in” culture

“We’re here for consumers. Why, without them, we’d have nobody whose privacy we can invade so that we can exploit them to advertisers.” Comment about Google under user comments on: http://www.winrumors.com/google-claims-microsoft-and-apple-are-partners-in-a-patent-war-against-android/ Teaching courses on digital marketing and ethics in information … Continue reading

Posted in blogs for business, customer experience, customer experience management, digital marketing, human factors in information systems design, information architecture, information ethics, management of information systems and technology, social change, social media, user experience, user-centered design | Tagged , , , , , , , , , , , | 10 Comments

The “How To” of Mental Representations

Isaac Bashevis Singer “Who knows?” Whether it is walking across the street or browsing Web sites on the Internet, we need to know “how” to do something to be able to successfully navigate and perform tasks. Of course, we can … Continue reading

Posted in content management, customer experience, human factors in information systems design, learner experience, user experience, user-centered design | Tagged , , , , , | 3 Comments

Learner Experience (LX): A Virtuous Circle

Don’t be surprised by any uncertainty or cognitive dissonance in reading the title of this blog entry. I do not expect that invoking this phrase should cause immediate recognition of some existing discipline or perspective. Although “learner experience” as a … Continue reading

Posted in content management, customer experience, emerging educational technology, instructional design, learner experience, social change, user experience | Tagged , , , , , , | 16 Comments