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Category Archives: customer experience management
Effects of the Internet as Innovation: No More and Now New
The first wave of the Internet as a disruptive technological innovation has created game-changing and deal-changing effects on traditional social and organizational norms. The effects associated with the second wave of this innovation have been given many names (Internet 2.0, … Continue reading
Customer Experience Management: The Second Wave
Customer Experience Management is often seen as a marketing discipline emerging from the traditional customer service and customer relationship management niches to meet evolving needs that precede customer service and extend beyond the transactional focus of CRM. What is missing … Continue reading
Posted in conducting research online, customer experience management, human factors in information systems design, management of information systems and technology, social networking, strategic management of technology innovation
Tagged CEM, CRM, customer experience, customer experience management, customer relationship management, customer service, disruptive technology, innovation, Internet, marketing
4 Comments
Intelligence Revisited – what recent research reveals
As noted in my other blog entries, my research, writing, and consulting work over the past decade has focused on collective human characteristics called “individual differences” and what that means to people in the roles of customers, users, and learners. … Continue reading
A mental model of the customer, user, and learner experience
Digging Beyond User Preferences (Mental Models) In my research, writing, and consulting work over the past decade, I have focused on a single concept (satisfaction) and what it means to people in the roles of customers, users, and learners. I … Continue reading
Posted in conducting research online, customer experience management, human factors in information systems design, online learning and teaching, strategic management of technology innovation
Tagged customer experience, customer experience management, individual differences, mental model, mental representation
7 Comments
